HERE ARE THE TOP 4 ANIMATED EXPLAINER VIDEO STYLES MAKING AUDIENCE TO GO CRAZY
a) CHARACTER ANIMATED STYLE
Animated explainer videos that make the audience go crazy…..
Uniqueness is the secret every entrepreneur uses to transform their sales statistics. If you want to drive sales, you need uniqueness in all your dealings ranging from your products to your marketing styles. Think about your darling brands. What made you fall in love with them? When you look at their ads, are you confident to say “wow that’s my brand.’’ Without any doubt, the explainer videos of your number one brands played a central part in your engagement with the brand.
So, are you looking on to make your prospects follow suit? Here is a list of 4 animated explainer video styles that will make the audience to transform your site into a social media and daily shopping center:
a) CHARACTER ANIMATED STYLE
You know of Tom and Jerry or Mic Mouse or even Cinderella? All these are names of cartoon programs. Even though you may deny, cartoons are one of your favorite programs.
Away from this, character animated style applies the same concept. This video style’s characters are cartoon animations. It is commonly used in the animated explainer video development for marketing purposes across the industry. The concept uses a cartoon character to set off a story explaining a significant problem facing them only to find your brand as the lasting solution.
Importantly, this style helps in humanizing your products through emotionalizing and giving them a personality. Also, due to their funny appearance, they entertain your audience leading to high conversion rates. This is because the fun in them is hard to forget. Hence, the target audience will always recall your brand.
b) SCREENCAST VIDEO
Probably, you are an expert in a given IT concept that you want to teach some audience. If this is you, character animated video may not work best in accomplishing your goal.
However, screencast video can be the best option for educational purpose. This approach involves capturing images of a given program you want to show the audience how they work. For instance, you can prepare a video to show an audience how to sign up on a given website.
To develop such a video, you can use screen capturing software or YouTube. Important to note is that this approach is not appropriate for animated explainer videos targeted for marketing purposes. Nevertheless, it can be a good way to direct your customers on how to use your products or services.
c) WHITEBOARD ANIMATION
As you have noted, screencast video has several weaknesses and may limit you from explaining your product concepts interactively and entertainingly. However, worry no more. With the whiteboard animation style, it is easier to use an educational approach to deliver information about your products to the target audience. The technique involves illustrator or cartoon writing on the whiteboard while being filmed.
Essentially, advancement in technology has made it easy to do this digitally. Also, modern whiteboard involves animations and effects where you can represent your character in 2D view. Notably, if you’re dealing with solution services or computer software, this is the best technique to use in your marketing campaigns.
d) 3D ANIMATED VIDEO
If you have a robust budget, you can use 3D animated video technique. This approach enables you to develop high quality animated videos that meet your preferences. You can design your characters and graphics in a way they stick to your audience memory once they land on your page.
However, unlike the other techniques, 3D requires experts in video production and adequate investment. Hence, if you do not have enough budgets, it is recommendable to shelve the idea for another day.
And those are some of the top animated explainer video techniques effective for your marketing purposes.